Costroversy

Booooom! It’s a photo shoot with an explosion, thanks to Avolution.

It was a fine day in early-mid of 2011. Bates, one of HM Sampoerna’s advertising agencies, called me to come to their office to have a brief of new Avolution campaign. Avolution is a slim clove cigarette from Sampoerna, whose target audience is mainly young people in big cities. It always has a bold, innovative, edgy and out-of-the-box personality. Let’s say, a kind of brand that fits me so well ;).
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