‘Wirausaha Muda Mandiri’ by Rhenald Kasali, 2010


This book is about true stories of young entrepreneurs in Indonesia: how they started, what inspired them and where they are now. Written by a famous educator, motivator, Prof. Dr. Rhenald Kasali, you can get the copy at any bookstores now.

When a friend of mine called and congratulated me, I was pretty clueless. I didn’t know that Rhenald included my story (page 126). No complain though. I feel honored.

Some of Rhenald’s mantra as his conclusions on my entrepreneurship:
– Give the very best of your quality. Never think that people buy your image or brand.
– Limit our products. Quality products are not mass products.
– Be consistent on pricing. Your price shows your quality.
– Be exclusive.
– Give credence. It’s the symbol of trust.
– Always stay ahead. Your credibility is your challenge.

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