Equil

Exciting brand, exciting concept and awesome shooting.

I met the owner of Equil through my exhibition, Femalography, back in 2007. He basically wanted to make a new ad campaign, sustaining its existing theme: “Equilibrium”, which means balance. The old ads showed two naked dancers in a balanced configuration. The owner told me, “Make it more dynamic. Make it more dynamite.” A simple, clear order.
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