Looking back a bit is necessary

Here I am again, two years after I wrote my last retrospection on this blog. Many things have happened since then, good and bad, and I have been fortunate enough to have more of the good ones.

So here are some of my (sometimes not-important) thoughts about many things in our creative industry and about myself:

1. 2011 has been the most exciting year in photography. Thanks to Instagram, which was chosen as the application of the year by Apple, more and more people are so into photography these days.

2. Number of professionals in commercial photography in Indonesia remain pretty much the same as many years ago. Many have come and go, and they usually stayed in the business not more than two years. Why? I guess the business side is not what many people expect to be a pro.
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Sharing is caring

Surat ini adalah kata pengantar kuliah yang saya bawakan di ITB tanggal 22 Oktober 2010 lalu, ditulis oleh Alfonzo, pengajar yang paling dekat di hati saya. Surat ini sangat menyentuh saya dan ingin saya abadikan disini.
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Indonesia Pavilion

I’m proud to be an Indonesian! Yes, Indonesia really kicked some a** during the World Expo in Shanghai.
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Denada's new dance-rock album

Denada's new dance-rock album

Designing (and photographing) a singer’s/band’s album is very personal to me. I only do it for the ones who (I think) can make good music.
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Artikel ini diambil dari portal Indonesia Kreatif: http://www.indonesiakreatif.net/index.php/id/ceritasukses/read/jerry-aurum

“Banyak orang merasa modal keyakinan dan percaya diri untuk menekuni sesuatu yang diminati belum cukup karena masih banyak faktor lain yang mempengaruhi. Namun Jerry Aurum (34), fotografer profesional, pemilik Jerry Aurum Design dan Photography” percaya bahwa keyakinan dan percaya diri lebih dari cukup untuk mewujudkan hasrat dan keinginan dalam bidang fotografi dan desain. Tak mau terjebak dengan khas tertentu dalam karyanya, maka proses kreatif dan eksplorasi ide tak henti-henti dilakukan dalam kehidupannya sehari-hari. Mottonya adalah “stay foolish and hunger”, yaitu penting untuk memelihara rasa kurang tahu agar keinginan untuk belajar dan belajar lagi selalu ada.”
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I've told them that putting my face on the backdrop wouldn't help

I've told them that putting my face on the backdrop wouldn't help

The worst thing about entrepreneurship forums? People do get addicted. Not to the entrepreneurship, but to the events. I have met some very interesting people during some of my sharing sessions, telling me that they had attended a lot of seminars and loved them so much. I thought, “Maybe it’s time to stop going to seminars and invest your time to actually start your business. In short, start working and stop wasting your time!” I didn’t say it though. I wanted to go home safely.
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Career Coach Book by René

Career Coach Book by René

Saya ketemu René pertama kali di rumah Oscar Lawalata, sewaktu si empunya rumah lagi ultah. Begitu bersalaman, dia langsung melontarkan berbagai pujian soal hasil-hasil foto saya. Tentu saja senang mendengarnya, karena terdengar tulus. Obrolan berikutnya lebih menyenangkan lagi, karena ngobrolin soal wine. Ujung-ujungnya, lebih senang lagi, karena René membawa beberapa really good bottles dan membiarkan saya mencicipinya sampai kandas.
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Asiiiek, dapet kue!

Asiiiek, dapet kue!

Satu dekade. 10 tahun. 120 bulan. 3,652 hari. 87,648 jam. Atau 5,258,880 menit yang lalu, ketika saya memutuskan untuk menentukan jalan hidup saya sendiri menjelajahi belantara dunia industri kreatif di Maret tahun 2000. Hari ini, Jerry Aurum Design & Photography (JADP) masih berdiri disini, still rocking and rolling around, mencoba membuat perubahan buat dirinya sendiri, dan mudah-mudahan, untuk sekitarnya.
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Misool_006

It was a fine afternoon in January 2010… clear and breezy. I could not take my eyes away from the horizon in the sea of Rajaampat, Papua. Being away from Jakarta always brings me a good mood to give a quality time to myself (an exception to my toilet affair every morning, which is awesome, but doesn’t include a million dollar view like what I had).

One thing I did remember: I forgot more things. It’s funny to see that our hunger of excitements only fuels our source of forgetfulness. I thought I better write down a few things that I considered interesting to remember in 2009, so I can remember to use it when trying to look smart in front of new clients.
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WMM

This book is about true stories of young entrepreneurs in Indonesia: how they started, what inspired them and where they are now. Written by a famous educator, motivator, Prof. Dr. Rhenald Kasali, you can get the copy at any bookstores now.
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